Blog. The future of digital

2016 has been a polarising year. A year when the unexpected and largely unpredicted has occurred, shocking people worldwide. We have lurched into a post-truth era, where emotion transcends logic, and maintaining the status quo is no longer a given.

Many companies keep the agencies they work with at arm’s length. Instead of forging a strong partnership and getting the best out of each other, the relationship is nowhere near as close as it should be.

When a new RFP drops into our inbox, the first thing we do is excitedly open it and try to understand what problems you’re experiencing. What’s the challenge you’re facing and how might we go about solving it?

There is constant evolution which means changing responsibilities and accountabilities. We want everyone in our team to be aware of them.

This is the first in a series of blogs aimed at helping clients get the best out of their agencies. As part of these monthly posts we’ll be sharing our thinking, approach and knowledge on how to nurture productive client-agency relationships. This month I wanted to focus on communication and the important role it plays in helping sustain a healthy relationship.

Working in the digital sector can be tough and it can feel like there’s a constant pressure to be ’switched-on’. An agency like Deeson is a supportive place to work, but we can feel the pressure like everywhere else.