Over the past six months I’ve been supporting the development of new UX talent within Deeson and it got me thinking about how I got into UX and whether my story could encourage others to get into a profession which can be extremely rewarding.
“UX” is still widely perceived as the activities that start once all the requirements have been decided and end before development starts. Where should it really fit into the digital process?
By embracing personalisation throughout the customer experience you can have a real impact on your customers; making them feel special and increasing brand loyalty.
